MediaTek might have just beaten out Qualcomm

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According to one analysis firm, MediaTek may have just overtaken Qualcomm to claim the most market share of any chipmaker for Android phones in the United States.

As of Q4 2021, MediaTek chips account for 48.1 percent of all Android phones in the United States, compared to 43.9 percent for Qualcomm, according to IDC’s quarterly mobile phone sales tracker, as noted by PCMag. These figures contrast sharply with the previous quarter when MediaTek had a 41 percent market share compared to Qualcomm’s 56 percent.

According to IDC, sales of the Galaxy A12, Galaxy A32, and G Pure accounted for 51 percent of MediaTek devices sold in Q4 and 24 percent of the whole Android market in the United States.

However, there are contradicting reports: Counterpoint Research’s own analysis puts Qualcomm’s Q4 2021 split at 55 percent for Qualcomm and 37 percent for MediaTek, thus Qualcomm may be able to keep its lead for the time being.

MediaTek isn’t as well-known as Qualcomm when it comes to smartphone CPUs (which has long been the dominant force for Android phones in the US, especially for high-end flagships). However, the business has been rapidly expanding its footprint in the United States, with handsets like the LG Velvet and the Moto G Pure.
As it tries to get into the high-end Android device market, MediaTek must persuade makers and buyers that its more expensive processors, such as its flagship Dimensity 9000, which the firm claims are more powerful than Qualcomm’s Snapdragon 888, are worth checking out.

MediaTek, on the other hand, isn’t resting on its laurels: the firm has revealed a trio of new processors that will help it achieve its goal of producing more powerful 5G chips. The Dimensity 8100 and Dimensity 8000, which are lower-cost relatives of the more powerful Dimensity 9000 flagship, are at the top of the market.
While both chips are manufactured on TSMC’s 5nm node (rather than the Demesity 9000’s 4nm process) and have less powerful CPU and GPU cores, they will have some of the AI and 5G technologies seen on the higher-end platform. A new 5G-capable Dimensity 1300 chipset, an improved version of the company’s Dimensity 1200 model with AI performance enhancements, was also introduced.

All three new chips are expected to make their debut in smartphones in the first quarter of 2022 when they’ll probably try to aid MediaTek’s further growth in the United States (whether or not Qualcomm is really beaten out).

Alex
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